Turn off your phone and bolt the door2

If you are a UK based coach or consultant, what you are about to read might just be the most profitable 5 minutes you’ll spend in 2016.

This article will explain, in detail, precisely how you can learn first hand from one of the UK’s most highly paid coaches of the last decade to immediately attract high quality clients and transform your income.

Because, only a handful of people know that…

There is one coaching/consulting niche that is more lucrative than all the other niches…. COMBINED.

What’s even better is, once you understand what this niche is, why it works, and, most importantly, HOW it works, you can apply the exact same strategies to any other coaching niche to grow your business.

What is the number one coaching/consultancy niche?

It’s not life, health or relationship coaching. To most people’s surprise,  even corporate coaching is a distant second.

The biggest market for coaches and consultants in the UK is…

Business Coaching

That’s right. Helping business owners to increase their businesses effectiveness, efficiency and productivity.

Ultimately it’s about helping them grow and boost their profits.

Whether they’ve got 2 employees, 20 or 200.

Whether they are just starting or been going for decades

Whether the have revenue of £100k, £1 million or tens of millions.

The facts are there are over 5,250,000 businesses in the UK alone.

Over 98% of them are SME’s (less than 500 employees)

And it’s a growing market...

New technology is radically changing society and more businesses are being started than ever before.

And every single one of them wants to become more profitable.

And that’s where YOU come in.

Because if you know how to guide business owners and help them become more profitable, they will queue up around the block to work with you.

How many clients do you need on monthly retainers of £1,000+ before you’ve got a great income? Two? Five? Ten??

The real question is HOW do you do it?

Let me introduce of the UK’s highest paid business coaches to prove it to you.

This is a man, who, over the last decade, has had literally hundreds of business owners pay him monthly retainers. 

From £500 per month on the low end, to as much as £16,900 on the high end. (£16,900 per month might seem like a lot, but as Dan points out he helped them to increase their revenue by over £8 million that year, and are still a client almost four years later…)

That’s per month. Per client.

And that’s just the fixed fee element. He’s also going to show you how he gets commissions, bonuses and equity as payment in ADDITION to the upfront fees.

His name is Dan Bradbury.

He specializes in taking companies from £500k to £10,000,000+

In 2014 he generated over £1,625,000 in fees for his business coaching business.

In the same year one of the businesses he’d received equity in (as part payment for his coaching) was sold for a little under £3 million.

Last year his business coaching clients paid him £2.85 million in fees and bonuses.

He personally coaches 23 clients per month (on average). Many of his clients have been with him for 5+ years.

Now he wants to show you how to apply the same principles to your coaching business.

Announcing the APCTC Business Coach Certification Training

During this 5 day intensive training, Dan will be personally mentoring the 10 successful applicants across the following four cornerstones of a successful business coaching business;

1. Getting Clients – Where to find, attract and close the best caliber clients

2. Delivering Results – 12 modules to increase your clients success

3. Maximizing your profits – How to build long term, lasting relationships at the highest fee level, plus how to obtain additional revenue via bonuses, commissions, equity and more

4. Business logistics – The paperwork, the contracts, the worksheets and more. Everything you need to help your business run smoothly so you can focus on getting and serving high fee paying clients

For maximum learning of the students, the 5 days is broken into 2 parts. The first two days is the foundation course. It’s more strategic and instructional and covers each of the four areas above.

The final 3 days is the advanced course. It takes each of the 4 areas into more depth. The focus is more the tactical application from the first two days. It will involve a lot of practical exercises, Q&A and feedback from Dan personally.

Day 1

- How to floods of customers queueing up at your door begging to work with you

- How to attract the right type of customers, paying the right fees

- Introduction to the Business Value Maximizer system

- Maximizing client lifetime value

- Creating a recurring revenue stream

Day 2

- Where to find clients, where most definitely NOT to find clients

- Ideal customer avatar – what to look for, what to avoid.

- The 3 things to say to clients to get them to say yes (this approach has a 95% success rate amongst our students)

- The contractual/legal side of things made simple

- Creating raving fan customers within the first 30 days

Day 3

- Advanced trident close – the key to increasing your average client value by over 40%, instantly

- Dealing with difficult clients / firing clients

- The Business Value Maximizer system - Advanced techniques

- The Geometric Margin Effect - what separates the top 3% of business coaches from the mediocre

Day 4

- How to still get paid even when you’ve stopped working with clients

- The 4 worst mistakes business coaches make that repel clients

- Taking equity positions – how to have clients give you part of their business, for free

- How to bullet proof your business - 3 keys to profit regardless of what happens in the market

Day 5

- How to get guaranteed recurring income PLUS upside 

- Premium Positioning - How to been seen as the number one authority in your market

- Dan's number one client attraction strategy - it takes less than 20 minutes per week and has to be seen to be believed!

- Bringing it all together - your 30 day, rapid results action plan

Rest assured, these 5 days will give you the makings of an epic business coaching career

Please note at the time of writing there are just 10 seats available at the APCTC Business Coach Certification Training. 

No more seats will be made available and for reasons outlined below, this course will NOT be repeated.

Course Dates

Monday 22nd – Friday 26th February 2016

Course Location

Henley In Arden, Warwickshire

Course Investment

When Dan first ran the predecessor to this training back in 2007, it cost £2,497.

When he last ran that course several years ago it was £4997 (+vat)

This course is new, updated and contains the very latest techniques and strategies Dan is using that made him almost £3 million in coaching fees in the last 12 months.

The investment for non APCTC members is just £2997 (+vat)

The investment for APCTC members is discounted to £1997 (+vat)

Why are there only 10 seats available? (at the time of writing)

When Dan last delivered this training several years ago he said he would not be repeating it. However, due to the radically increased demand for his services, since then he has employed 3 full time business coaches. He is running the training course to further train his own coaches!

Dan’s training room at his office seats 16 people. The APCTC are also putting 3 of our team through the training… so ten places remain!

How do I sign up?

You can’t just sign up for this training, you must apply. You will then be contacted by one of our team to discuss your application and decide if it’s the right course for you.

Who is this for?

It’s easier to clarify who this course is NOT for. This is not a course for people looking to get rich quick. The reality is, business coaching is a skill that must be learned and improved. Dan’s results are not typical and the results you get will be dependent on the skills, commitment and effort you are willing to bring to the table and use to implement what you will learn.

That is why you must apply. We have over 132 people on the notification list for when this training is announced. We will get way more than 10 applications. We want the best 10 people for the course who are going to work hard and get the best possible return on their investment.

I’m already a business coach, do I need to attend all 5 days?

Dan has had 20 year business coach veterans, Action Coach franchisees and more attend this training and say it was the best business coach training they’ve ever attended.

If however you can’t make one of the days, the whole course will be recorded, and you will be given access to the recordings.

How do I get Certified as a business coach?

There will be ongoing evaluation across the 5 days during training time and the numerous exercises. At the end of day 5 Dan will announce who has passed. The certificate is awarded by the APCTC.

Is there a money back guarantee?

Of course! Due to limited spaces, once your application has been accepted and you’ve paid for the training, it is non refundable. However, if at any point during your attendance (up to the end of day 4) you are unhappy, please just let us know and hand in your course materials and you will be given a full and prompt refund.

What do I do to apply?

To apply you must complete the form below. We will process applications in the order they are received.

If we thing you might be suitable, one of our team will telephone you on the number you provide to discuss your application. If you are successful, a place will be offered and you can choose whether or not to accept.

There is no obligation to apply.


If we are not successful in reaching you via telephone we will NOT hold a space for you. We will process the applications in the order they are received until all spaces are filled. Once the course is full the remaining applications will be notified by email.

If you would like to apply, please fill out the form below.

If you would like to discuss this program before applying, please call us on

This is a one time opportunity to be personally mentored by one of the UK’s most successful business coaches. If you are committed to becoming a world class business coach, this course could be perfect for you.

If you’ve read this far you are clearly interested. Just fill in the form above and speak to one of our team to find out if it’s right for you.

Warmest regards


PS Please remember at the time of writing there were only 10 spaces available. Applications will be processed on a first come, first served basis.